Digital Marketing and Social Media Analytics Mastery

Participants learn to design data-driven marketing strategies, optimize content, and measure ROI using modern analytics and social media insights.

Program Overview

In today’s competitive digital landscape, mastering marketing metrics and consumer behaviour is critical. This hands-on program enables professionals to design, execute, and analyse effective digital marketing campaigns using real-time data and performance insights.

Participants will gain confidence in using analytics platforms, crafting content strategies, optimizing audience engagement, and aligning campaigns with UAE/GCC digital trends.

Mode of Delivery

Instructor-led training (on-campus or virtual)
Real-time demonstrations of digital tools and dashboards
Case studies from regional campaigns (UAE/GCC)

Target Audience

This program is ideal for:

Marketing professionals and digital strategists
Social media managers and content creators
Brand managers and communication officers
Entrepreneurs and small business owners
Public relations and advertising professionals
Anyone aiming to boost their digital marketing expertise in the UAE/GCC market

Objectives of the Training Program

By the end of the program, participants will:

Develop data-driven digital marketing strategies
Understand online consumer behaviour in the UAE/GCC
Utilize analytics dashboards for campaign evaluation
Optimize content for platform-specific performance
Design and manage paid and organic campaigns
Improve digital ROI and KPI measurement
Conduct social listening and trend analysis

Course Description

This practical course empowers marketing professionals to excel in digital campaign management and social media analytics. From setting campaign goals to tracking return on investment (ROI), participants will learn to build data-driven strategies across platforms like Google Ads, Meta (Facebook & Instagram), LinkedIn, and TikTok.

The program covers audience targeting, A/B testing, performance metrics, and the use of dashboards to evaluate real-time engagement. All content is localized to reflect UAE/GCC consumer behaviour, culture, and compliance standards.

Learning Outcomes

Participants will be able to:
1. Build targeted, multi-platform digital marketing campaigns
2. Use tools such as Google Analytics, Meta Business Suite, and Hootsuite
3. Measure engagement metrics, click-through rates (CTR), conversion rates, and ROI
4. Create and evaluate campaign dashboards
5. Adapt messaging for UAE/GCC cultural and market dynamics
6. Analyse competitor strategies and social media sentiment

Methodology

1. Live demonstrations using real platforms
2. Campaign design workshops and A/B testing labs
3. Regional case studies and digital audits
4. Peer feedback and collaborative optimization
5. Group project: Develop a data-backed campaign strategy

Certification

1. Certificate of Completion from the American University in the Emirates (AUE)
2. Attendance certificates are attested by KHDA
3. Optional 2 Continuing Education Credits (CECs)

Schedule & Topics

Day	Session Title	Hours	Focus & Learning Outcomes
Day 1	Introduction to Digital Marketing & the UAE/GCC Consumer	4 hrs	Digital ecosystem, consumer behaviour, strategy foundations
Day 2	Social Media Platforms & Content Strategy	4 hrs	Channel selection, messaging, content calendar design
Day 3	Audience Targeting & Campaign Creation	4 hrs	Personas, segmentation, ad campaign setup
Day 4	Campaign Performance Metrics & KPIs	4 hrs	CTR, CPC, CPA, engagement and conversion metrics
Day 5	Analytics Dashboards & Data Interpretation	4 hrs	Google Analytics, Meta dashboards, real-time insights
Day 6	Social Media Listening & Competitor Analysis	4 hrs	Sentiment analysis, trend tracking, benchmarking
Day 7	Final Project: Campaign Optimization & ROI Presentation	4 hrs	Group presentations with performance analysis and feedback