AI & EI in Sports Law and Sports Management: Strategic Leadership for High-Performance Organizations

An executive program for senior sports leaders combining Sports Law, Sports Management, AI analytics, and Emotional Intelligence for strategic leadership.

Program Overview

This executive workshop equips top sports leaders with advanced knowledge of Sports Law and Sports Management, enhanced through Artificial Intelligence (AI) and Emotional Intelligence (EI). Participants will learn to:

Use AI for predictive analytics, contract analysis, operational efficiency, sponsorship evaluation, and risk mitigation
Apply EI for leadership, negotiation, crisis management, stakeholder engagement, and ethical decision-making
Integrate AI and EI to address complex legal, management, and strategic challenges in high-level sports organizations

The program combines theory, applied exercises, case studies, and executive labs, preparing participants to lead federations, Olympic committees, and clubs with legal compliance, operational excellence, and innovative leadership.

Mode of Delivery

Interactive lectures
Case studies
Role-playing
Simulations
Executive discussion

Target Audience

This program is tailored for:

Diplomats and government spokespersons
Ministry of Foreign Affairs professionals
Communication and PR officers in government and semi-government sectors
Media advisors and cultural attachés
Tourism board and expo/event strategists
Professionals in national identity and international relations
Branding and public affairs consultants

Objectives of the Training Program

By the end of the program, participants will:

1. Understand Sports Law and Governance

Navigate international and national regulations, anti-doping policies, contract law, IP, and dispute resolution mechanisms.

2. Apply AI in Sports Organizations

Utilize AI for predictive analytics, legal risk assessment, player performance, sponsorship evaluation, fan engagement, and operational optimization.

3. Leverage Emotional Intelligence (EI)

Strengthen leadership, negotiation, conflict resolution, and stakeholder engagement in complex, high-pressure sports environments.

4. Integrate AI & EI for Strategic Decisions

Combine data-driven AI insights with EI to make informed, ethical, and balanced strategic decisions in law and management.

5. Enhance Compliance, Ethics, and Risk Management

Implement governance, compliance, and ethical standards across sports organizations.

6. Drive Innovation and Organizational Performance

Develop strategies to build high-performance teams, optimize processes, manage risks, and strengthen branding and sponsorships.

7. Foster Stakeholder and Fan Engagement

Apply AI and EI to improve relationships with athletes, staff, sponsors, federations, fans, and regulators.

8. Prepare Actionable Implementation Plans:

Translate insights into practical strategies to improve legal and managerial functions within sports organizations.

Course Description

This executive-level program equips senior sports leaders with cutting-edge expertise in Sports Law and Sports Management, enhanced by the integration of Artificial Intelligence (AI) and Emotional Intelligence (EI). Over 15 days, participants will explore how AI can drive predictive analytics, legal risk assessment, sponsorship evaluation, and operational optimization, while EI strengthens leadership, negotiation, crisis management, and stakeholder engagement.

Learning Outcomes

By the end of this program, participants will:

1. Navigate complex legal, regulatory, and operational challenges in sports organizations.
2. Apply AI for predictive analytics, performance optimization, legal compliance, and sponsorship evaluation.
3. Lead with EI to enhance negotiation, stakeholder engagement, and team performance.
4. Integrate AI and EI to make informed, ethical, and strategic decisions. 5. Build actionable implementation plans to strengthen governance, compliance, and organizational performance.
6. Innovate in sports management and law, leveraging AI-EI tools to drive high-performance outcomes.

Methodology

1. Interactive lectures with real-world examples,
2. Case studies of sports law disputes, contracts, and management scenarios
3. AI simulation exercises for analytics, legal risk, and sponsorship valuation
4. EI exercises for leadership, negotiation, conflict management, and stakeholder engagement
5. Executive discussion, peer-to-peer collaboration, and applied innovation labs

Certification

1. Certificate of Completion from the American University in the Emirates (AUE)
2. Attendance certificates are attested by KHDA
3. Optional 2 Continuing Education Credits (CECs)

Schedule & Topics

Workshop

Workshop Schedule and Topics

15 Days 3 Hours / Day

Day

Session Title

Hours

Focus & Learning Outcomes

Day 1

AI-Powered Strategic Leadership in Sports Organizations

3 hrs

Overview of AI in sports management and law, predictive analytics for decision-making, risk assessment, and stakeholder strategy.

Day 2

Emotional Intelligence in Executive Leadership

3 hrs

Leading athletes and teams, conflict resolution, negotiation, and high-pressure leadership.

Day 3

Sports Law Essentials for Executives

3 hrs

Governance, contracts, anti-doping, IP, dispute resolution, and international regulations.

Day 4

AI in Sports Law: Contract Analysis & Risk Mitigation

3 hrs

AI tools for contract analysis, compliance risks, and dispute prediction.

Day 5

Ethics, Governance, and Compliance in Sports

3 hrs

Ethical conduct, governance frameworks, and regulatory compliance using AI and EI.

Day 6

Advanced Contract Negotiation & Dispute Management

3 hrs

Negotiation strategies, dispute resolution, and stakeholder management.

Day 7

Intellectual Property, Branding, and Sponsorships

3 hrs

IP protection, AI-driven sponsorship valuation, and partnership strategy.

Day 8

Crisis Management and Reputation Protection

3 hrs

AI-based risk monitoring and EI-driven crisis communication.

Day 9

Player Performance and Health Analytics

3 hrs

AI for injury prevention, performance tracking, and athlete wellbeing.

Day 10

Sports Marketing and Fan Engagement

3 hrs

AI-driven market insights, fan analytics, and engagement strategies.

Day 11

Merging AI & EI for Legal and Managerial Decisions

3 hrs

Simulation-based decision-making using AI insights and EI principles.

Day 12

Innovation Lab: AI + EI in Sports Law & Management

3 hrs

Hands-on projects addressing real-world legal and operational challenges.

Day 13

Multi-Jurisdiction Legal Challenges in Sports

3 hrs

International law, arbitration, anti-doping, and cross-border compliance.

Day 14

Leadership in Multicultural Sports Organizations

3 hrs

Managing diverse teams using AI insights and emotional intelligence.

Day 15

Executive Roundtable: Future-Proofing Sports Organizations

3 hrs

Strategic discussions on AI-EI adoption and long-term organizational growth.