Luxury Fashion Brand Management

This exclusive program empowers professionals to create, position, and scale luxury fashion brands in the thriving GCC market.

Program Overview

Luxury fashion in the GCC is thriving, driven by high disposable incomes, cultural affinity for exclusivity, and a booming e-commerce ecosystem. This executive-level program equips participants with the tools to launch, grow, and sustain high-end fashion brands tailored to the unique values, tastes, and expectations of Gulf consumers.

The program combines international best practices with regional insights, enabling learners to navigate the luxury market’s unique challenges in brand identity, digital engagement, and customer loyalty.

Mode of Delivery

In-person or virtual instructor-led sessions
Industry case studies (global & GCC-based)
Group workshops and strategic brand planning
Guest speakers from the luxury and fashion industry

Target Audience

This program is designed for:

1. Fashion entrepreneurs and brand founders
2. Marketing and communication professionals in the fashion industry
3. Retail and boutique managers
4. Product developers and creative directors
5. Designers looking to enter the luxury segment
6. Investors and consultants targeting the GCC luxury market

Objectives of the Training Program

By the end of the program, participants will:

Understand the principles of luxury brand building and management
Analyse regional luxury market trends and consumer behaviour in the GCC
Develop storytelling techniques and visual identity aligned with brand heritage
Create high-impact digital strategies for luxury audiences
Design customer experiences that reflect exclusivity and personalization
Learn pricing, positioning, and retail strategies for luxury products
Draft a complete brand strategy or launch plan tailored to the region

Course Description

This immersive course teaches how to position, build, and manage luxury fashion brands within the competitive and culturally nuanced environment of the UAE and wider GCC region. Participants will explore key concepts in luxury branding, consumer psychology, storytelling, visual identity, and digital marketing.

From understanding the heritage of global masons to crafting launch plans for new high-end labels, the course offers both strategic frameworks and practical tools. Participants will leave with a ready-to-implement fashion brand strategy or brand elevation roadmap.

Learning Outcomes

Participants will be able to:
1. Define and differentiate a luxury fashion brand in the GCC market
2. Align storytelling, design, and communication with brand DNA
3. Develop campaigns targeting affluent and culturally aware consumers
4. Strategize omnichannel presence, including retail and digital platforms
5. Apply brand auditing and repositioning tools
6. Present a strategic brand blueprint ready for investor or launch pitch

Methodology

1. Interactive lectures with global and regional case studies
2. Peer collaboration and branding workshops
3. Brand storytelling labs and positioning exercises
4. Guest talks from luxury fashion leaders and consultants
5. Final project: Brand strategy pitch or launch presentation

Certification

1. Certificate of Completion from the American University in the Emirates (AUE)
2. Attendance certificates are attested by KHDA
3. Optional 2 Continuing Education Credits (CECs)

Schedule & Topics

Day	Session Title	Hours	Focus & Learning Outcomes
Day 1	Foundations of Luxury Branding	4 hrs	Luxury codes, emotional value creation, heritage branding
Day 2	The GCC Luxury Market: Trends & Consumer Behavior	4 hrs	Market segmentation, cultural values, luxury buyer profiles
Day 3	Storytelling, Visual Identity & Brand DNA	4 hrs	Brand essence, narratives, aesthetics, brand book creation
Day 4	Digital Luxury: Content, Social Media & Influencer Strategy	4 hrs	Instagram, TikTok, e-commerce, luxury digital etiquette
Day 5	Retail & Experiential Luxury: In-store and Omnichannel	4 hrs	Boutique design, CX, personalization, luxury hospitality
Day 6	Case Studies: Global Brands vs GCC Fashion Successes	4 hrs	Chanel, Dior, Bouguessa, The Giving Movement
Day 7	Final Project: Fashion Brand Strategy or Launch Pitch	4 hrs	Strategic plan, visual boards, expert feedback